We No Longer Look at Cars
From Top Gear to “Drive to Survive”: The Transformation of the Automobile into Experience
This is not an analysis of the automotive industry. It touches on SDV, electrification, and platform competition, but it does not unfold through those terms. It begins with Top Gear and ends with a question. Over the past few years, I have spoken about changes in the mobility industry in companies and conference halls, and this piece was written for myself after all those explanations had ended. I
2026년 05월호 지면기사